Privacy Policy

Last updated: May 25, 2026

When you use Goodlife, we collect personal data relating to you ("Personal Data") as follows:

Personal Data You Provide:

We collect Personal Data if you create a Goodlife account or communicate with us as follows:

• Account Information: When you create an account with us, we will collect information associated with your account such as your name, contact information, date of birth, account credentials, payment information and transaction history (collectively, "Account Information").
• Member Content: We collect Personal Data that you provide in the input to our Services ("Content"), including your text and audio prompts, depending on the features you use.
• Communication Information: If you communicate with us via SMS (Text Messages), Email or our pages on social media sites, we may collect Personal Data like your name, contact information, and the contents of the messages you send ("Communication Information").
• Other Information You Provide: We collect other information that you may provide to us, such as when you participate in our focus groups, interviews, or surveys (collectively, "Research Events") or provide us with information to establish your identity or age (collectively, "Other Information You Provide").

Personal Data We Receive from Your Use of the Services:

When you visit, use, or interact with the Services or websites or applications where the Services are available, we receive the following information about your visit, use, or interactions ("Technical Information"):

• Log Data: We collect information that your browser or device automatically sends when you use our Services. Log data includes your Internet Protocol address, browser type and settings, the date and time of your request, and how you interact with our Services.
• Usage Data: We collect information about your use of the Services, such as the types of content that you view or engage with, the features you use and the actions you take, as well as your time zone, country, the dates and times of access, member agent and version, type of computer or mobile device, and your computer connection.
• Device Information: We collect information about the device you use to access the Services, such as the name of the device, operating system, device identifiers, and browser you are using.
• Cookies and Similar Technologies: We use cookies and similar technologies to operate and administer our Services, and improve your experience.

The information we collect helps us enhance the value we provide to you. We may use Personal Data for the following purposes:

• To provide, analyze, and maintain our Services, for example to power our personalized recommendations services, deliver Goodlife Rewards™ to you, and display products related to your shopping-related questions or requests.
• To improve and develop our Services and conduct research, for example to develop new products or features.
• To communicate with you, including to send you information about our Services and Research Events.
• To verify your identity and authenticate your access to your Goodlife account, including by sending one-time verification codes via SMS to a phone number you provide.
• To prevent or deter fraud, illegal activity, or misuses of our Services, and to protect the security of our systems and Services.
• To comply with legal obligations and to protect the rights, privacy, safety, or property of our members, Goodlife, or third parties.

We do not use your personal information for unrelated advertising purposes and we do not engage in behavioral ad targeting.

We may also aggregate or de-identify Personal Data so that it no longer identifies you and use this information for the purposes described above. We will maintain and use de-identified information in de-identified form and not attempt to re-identify the information, unless required by law.

Your privacy is important to us, and we do not sell your Personal Data to third parties. We also do not share your Personal Data for cross-context behavioral advertising or profiling purposes.

We may share your Personal Data only with trusted Service Providers who are contractually bound to process such information solely on our behalf and according to our instructions, consistent with the limited purposes described in this Privacy Policy.

If required by law or legal process, we may disclose your information to comply with applicable legal obligations and to protect the rights, privacy, safety, or property of our members, Goodlife, or third parties.

SMS and Mobile Information Sharing. When you use Goodlife's SMS-based authentication, your mobile phone number and SMS consent data are used solely to deliver one-time verification codes via our SMS infrastructure provider, Twilio. Mobile information (including phone numbers and SMS opt-in consent) will not be sold, shared, or transferred to third parties, affiliates, or lead generators for marketing, promotional, or any other purposes. Information sharing with subcontractors providing support services, such as our SMS delivery provider Twilio, is permitted solely for the purpose of delivering verification messages and is bound by their respective privacy and security obligations. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

As a Goodlife member, you have the right to control your data. You may request access to the personal information we hold about you, update any inaccurate details, or delete your data entirely.

You can also manage your settings through your account dashboard to update your preferences or opt-out of certain services. For any data-related requests or concerns, you may contact us directly at privacy@heygoodlife.com.

We implement robust security measures to keep your data safe. This includes secure data transmission (HTTPS), encrypted storage, authentication controls, and regular audits to monitor for vulnerabilities.

Goodlife is intended for users aged 18 and over. We do not knowingly collect or store Personal Data from individuals under 18. If you have reason to believe that someone under 18 has provided Personal Data to Goodlife through the Services, please email us at privacy@heygoodlife.com and we will take steps to delete such information.

Our services may be accessed globally. If you are located outside the United States, please note that your information may be transferred to and processed in countries where our infrastructure and service providers are located.

We may update this Privacy Policy from time to time to reflect improvements to our services or changes in legal requirements. Any updates will be posted on this page along with the effective date.

For questions or requests related to this Privacy Policy or your Personal Data, please reach out to us at privacy@heygoodlife.com.